Starting a New business can be mind blowing when it comes to marketing.
Personally i would love to say that the world of marketing is Easy but in reality it really is not.
Every industry has a different marketing Method – why?
Because one method that works for retail would not work for business to business and so on so forth.
Each and every Business Should Have a clear mission objective and a strategy, if this is not the case then Build one.
Here are some some budget methods to get new business started but in reality this is just the basics at the beginning.
1. Craft an elevator pitch
You should be marketing all the time — wherever you are. Therefore, you need a compelling elevator pitch.
Research shows the average attention span of an adult is about six to eight seconds. That’s all the time you have to grab someone’s attention.
If you successfully engage them, then you only have a little over a minute to really sell them on your product or service. Invest the time to craft a killer elevator pitch. The return on your investment will pay huge dividends in terms of creating business opportunities.
Remember that people buy From people , don’t try and immediately sell your product.
2. Leverage your community
You don’t have to think big when it comes to your marketing efforts. Think locally. What’s going on in your community?
Sponsor a Local Football like our sister club www.spartafc.org.uk. Print bookmarks and leave them at the local library. Get to know your ideal customer and think about how and where they spend their time.
Our Local Community plays a key part in our growth and we strongly recommend working with Local Business and Authorities along side the local community centre.
Put together a group of , non-competitive businesses in your area and agree to cross-promote.create a synergy between all.
You can use Vouchers , Cashback world , fliers, reciprocal website links, bundled promotions or social media platforms. By collaborating with each other, you can expand your customer base because you’ll be reaching new people.
I’m a huge fan of networking. I don’t think there is any better way to build a business than to get out there, shake some hands, and get to know people.
Networking requires a time commitment and it doesn’t provide instant gratification, but a strong network is one of the greatest assets you can have.
Think of it a sales Team the costs you less than a third of the sales guys salary every year, personally i use 4 networking , BNI and chamber of commerce networking events.
5. Give a speech
A lot of people hate public speaking. However, there are many organizations looking for qualified, subject-matter experts who can present to their groups.
Take a deep breath and volunteer. You don’t have to be a pro as long as the information you share is helpful to the audience. And the upside — the more you do it the easier it gets. Plus, it positions you as a credible authority in your field.
6. Create a Buzz
I started my corporate career in the field of corporate sales and the business sales and marketing platform changed Rapidly every month with online sale influences this created a buzz in the office and actually created a new team of hybrid sales marketers.
Today, a small business owner can accomplish a lot without hiring a professional Local Business But from time to time its important to use local Media, to get noticed.
7. Ask for referrals
Don’t be shy about asking for customer referrals. The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own.
Referrals are HOT leads and you can close them far easier by acting on them immediately.
8. Build relationships
It is a lot less expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by keeping in touch with people through email.
Ask customers for their email address when they visit your store or website. Then, make your communications informative, helpful and professional — something your customers will look forward to receiving.
Remember That people buy from People.
9. Offer Freebies or Discount
For many new business to attract new customers , they tend to give something something away for free like an E book a discount voucher.
Discount Vouchers can also generate return visits. For example, if you give a customer a Discount Voucher to use on future business, there’s a high probability they’ll be back to use that discount voucher.
The cashback world is also a fantastic option to take as it not only offers cashback for customers but it also gives the business cashback that promotes it , it becomes a loyalty card in itself and is known as an extra residual income.
10. Give something away
If someone has the opportunity to experience your product or service, chances are they will want to purchase more.
Don’t be afraid to give someone a Free trial or a sample. In today’s Business economy, people are more comfortable purchasing something they have been able to experience first.
These ten, inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind. It’s not always about the money you have to spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers.
your success is based on people knowing about your business and if you are not seen or talked about it makes it very hard to grow.
Remember that your success is Based on how you Engage and react with your Potential new Customers.
Desire Fuels success.